Sustainability risk and portfolio management—A strategic scenario method for sustainable product development

Companies need to strategically develop their portfolio and find the balance between being proactive passive in relation sustainability. In this study, a strategic perspective based on backcasting from overarching socio-ecological sustainability principles was used as lens understand how companies might adapt product portfolios avoid threats exploit opportunities increasingly sustainability-driven markets. The study shows that performance, market success, time are key areas be considered process ensure short-term profitability long-term competitiveness. A novel method developed tested one academic group two explore such can support practice. results indicate layered double-flow scenario method, including different horizons, supportive identifying risks sustainable development at company.